Buzzsumo vs Ahrefs: Which One is the Best?

When it comes to content marketing and SEO research, two of the most popular tools in the market are Buzzsumo Vs Ahrefs. Both platforms offer a range of features and functionalities that can help businesses improve their online presence and make data-driven decisions. In this article, we will dive deep into the key differences between Buzzsumo and Ahrefs, explore their functionalities, pricing structures, user interfaces, and customer support resources. By the end, you’ll have a clearer understanding of which tool is the best fit for your specific needs.

Understanding Buzzsumo Vs Ahrefs

When it comes to content discovery and monitoring, Buzzsumo is a powerhouse. Its key feature allows users to find the most shared content across various social media platforms and analyze its performance. It’s like having a crystal ball that reveals the articles, infographics, videos, and more that are making waves in your industry. By simply entering a topic or a keyword, Buzzsumo provides you with a comprehensive list of the most shared content, giving you valuable insights into what resonates well with your target audience.

But Buzzsumo doesn’t stop there. It goes beyond content discovery and offers influencer identification as well. This feature is a game-changer for businesses looking to connect with industry thought leaders and influencers who can amplify their brand message. By entering relevant topics or keywords, Buzzsumo reveals the top influencers who have shared content related to your niche. This allows you to build relationships with these influencers and leverage their audience to increase brand visibility. It’s like having a secret weapon in your marketing arsenal.

Key Features of Ahrefs

While Buzzsumo focuses on content discovery and monitoring, Ahrefs takes a different approach by primarily focusing on SEO research and backlink analysis. One of Ahrefs’ standout features is its Site Explorer, which provides in-depth insights into any website’s backlink profile. It’s like having x-ray vision for your competitor’s backlinks. With Ahrefs, you can analyze your competitor’s backlinks, identify link building opportunities, and track the progress of your own backlink campaigns. This information is invaluable for businesses looking to improve their search engine rankings and increase their online visibility.

But Ahrefs doesn’t stop at backlink analysis. It also offers robust keyword research capabilities. Its Keywords Explorer tool helps businesses find new keywords, analyze their search volumes, and assess keyword difficulty. This information enables businesses to optimize their website content and target keywords that have the potential to drive organic traffic. It’s like having a compass that guides you towards the keywords that will bring you the most success.

Comparing the Functionality of Buzzsumo and Ahrefs

Content Discovery and Monitoring in Buzzsumo

In the realm of content discovery and monitoring, Buzzsumo is an industry leader. Its comprehensive search functionality allows users to filter content by date, language, country, and content type. This makes it easy for businesses to identify trending topics, find popular content in their niche, and benchmark their own content against competitors.

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With Buzzsumo’s powerful search capabilities, businesses can uncover valuable insights about their industry. By filtering content by date, users can stay up-to-date with the latest trends and developments. They can also analyze content in different languages and countries, enabling them to tailor their strategies for specific markets.

Furthermore, Buzzsumo’s content type filter allows users to focus on specific formats such as articles, videos, or infographics. This feature is particularly useful for businesses that want to understand which content formats are resonating well with their target audience.

Buzzsumo goes beyond just content discovery by offering advanced analytics for social media platforms. Users can track the performance of their own content as well as their competitors’ across various social networks. This data helps businesses understand which social channels are driving the most engagement and which content formats are resonating well with their target audience.

By analyzing the social media performance of their competitors, businesses can gain valuable insights into their strategies and identify areas for improvement. They can also identify potential collaboration opportunities by finding influencers who have successfully engaged their target audience.

Backlink and Keyword Analysis in Ahrefs

When it comes to backlink and keyword analysis, Ahrefs is second to none. Its Site Explorer provides a wealth of information about backlinks, including their source, anchor text, and domain authority. By analyzing competitor backlinks, businesses can identify high-quality linking opportunities and improve their own website’s authority in search engines.

Ahrefs’ Site Explorer goes beyond just providing backlink data. It also allows users to analyze the referring domains and IP addresses of backlinks, giving businesses a deeper understanding of their link profile. This information can be used to identify potential spammy or low-quality backlinks that may be harming their website’s SEO performance.

Moreover, Ahrefs‘ Keywords Explorer gives businesses the tools they need to perform thorough keyword research. The platform provides accurate search volume data, helps identify related keywords, and even shows the top ranking pages for a given keyword. This allows businesses to optimize their content for relevant keywords and improve their chances of ranking higher in search engine results.

With Ahrefs’ Keywords Explorer, businesses can uncover valuable insights about their target keywords. They can identify long-tail keywords with high search volume and low competition, enabling them to create targeted content that attracts organic traffic. Additionally, the platform’s ability to show the top ranking pages for a given keyword allows businesses to analyze their competitors’ strategies and gain a competitive edge.

In conclusion, both Buzzsumo and Ahrefs offer powerful functionalities for content discovery, monitoring, backlink analysis, and keyword research. While Buzzsumo excels in providing comprehensive search functionality and social media analytics, Ahrefs stands out in its ability to analyze backlinks and perform in-depth keyword research. Depending on the specific needs of a business, either tool can be a valuable asset in their digital marketing arsenal.

Pricing: Buzzsumo vs Ahrefs

Pricing Structure of Buzzsumo

Buzzsumo offers multiple pricing plans to cater to businesses of all sizes. Their plans start with a Basic plan priced at $79 per month, which provides limited features and functionalities. This plan is perfect for small businesses or individuals who are just starting with content marketing and social media analysis.

The Basic plan includes access to Buzzsumo’s content discovery and monitoring tools, allowing users to find the most shared and engaging content in their industry. It also provides limited access to influencer identification and monitoring features, helping businesses identify key influencers to collaborate with.

For those looking for more advanced features, Buzzsumo offers the Plus plan priced at $139 per month. This plan includes all the features of the Basic plan and adds additional functionalities such as unlimited searches, advanced filters, competitor analysis, and more comprehensive reports. The Plus plan is ideal for businesses that require in-depth analysis and monitoring of their competitors’ content strategies.

For larger businesses or agencies, Buzzsumo offers a Pro plan at $239 per month. This plan includes all the features of the Plus plan and provides additional benefits such as access to historical data, white-label reporting, and API access. The Pro plan is designed for businesses that need to manage multiple client accounts or require extensive data analysis.

For enterprise-level businesses with unique needs, Buzzsumo offers an Enterprise plan with custom pricing. This plan provides a tailored solution that includes all the features of the Pro plan and offers additional support, training, and customization options. The Enterprise plan is perfect for businesses that require a high level of customization and dedicated support from the Buzzsumo team.

Pricing Structure of Ahrefs

Ahrefs also offers different pricing plans tailored to suit different business needs. Their plans start with a Lite plan at $99 per month. This plan provides access to all core tools and features but has limited access to data. The Lite plan is suitable for small businesses or individuals who need basic SEO analysis and link building capabilities.

The Lite plan includes features such as keyword research, backlink analysis, and site audit tools. It allows users to track up to 500 keywords and provides limited access to Ahrefs’ extensive backlink database. This plan is perfect for businesses that are just starting with SEO and need a cost-effective solution.

For businesses that require more extensive data and advanced features, Ahrefs offers the Standard plan priced at $179 per month. This plan includes all the features of the Lite plan and offers more generous limits on data access. It allows users to track up to 1,500 keywords and provides access to Ahrefs’ full backlink database. The Standard plan is ideal for businesses that need a comprehensive SEO toolset to analyze their website’s performance and optimize their online presence.

For businesses that require even more advanced features and data analysis capabilities, Ahrefs offers the Advanced plan for $399 per month. This plan includes all the features of the Standard plan and provides additional benefits such as access to Ahrefs’ API, advanced reporting, and priority support. The Advanced plan is designed for businesses that need to conduct in-depth SEO research and analysis on a regular basis.

For large agencies or businesses with multiple websites, Ahrefs offers the Agency plan priced at $999 per month. This plan includes all the features of the Advanced plan and provides additional benefits such as increased limits on data access, white-label reporting, and access for multiple users. The Agency plan is perfect for businesses that need to manage multiple client accounts or require extensive SEO analysis for multiple websites.

Both Buzzsumo and Ahrefs offer competitive pricing plans that cater to businesses of all sizes. The choice between the two ultimately depends on the specific needs and budget of each business. Whether it’s content marketing and social media analysis with Buzzsumo or SEO research and analysis with Ahrefs, both tools provide valuable insights and functionalities to help businesses succeed in their respective digital marketing strategies.

User Interface and Ease of Use

Navigating Through Buzzsumo

Buzzsumo has a clean and intuitive user interface that makes it easy for users to navigate through the platform’s various features. The main dashboard provides a clear overview of important metrics, including social shares, backlinks, and influencer data. The search functionality is straightforward, allowing users to quickly find the content they are looking for. Overall, Buzzsumo offers a user-friendly experience that requires minimal learning curve.

Navigating Through Ahrefs

Ahrefs, on the other hand, has a slightly more complex user interface due to the depth of its features. However, once users familiarize themselves with the platform, they can take advantage of its powerful capabilities. Ahrefs’ main dashboard provides users with a comprehensive overview of their website’s performance, backlink profile, and keyword rankings. While it may require some time to explore all the available features, Ahrefs’ interface offers in-depth insights that can help businesses make data-driven decisions.

Customer Support and Resources

Buzzsumo’s Customer Support and Learning Resources

Buzzsumo offers excellent customer support through live chat and email. Their support team is responsive and knowledgeable, providing assistance whenever users have questions or encounter issues. Buzzsumo also provides a range of learning resources, including video tutorials, case studies, and a blog that covers various topics related to content marketing and social media strategy. These resources are valuable for both beginners and experienced users looking to stay updated with the latest industry trends.

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Ahrefs’ Customer Support and Learning Resources

Ahrefs provides comprehensive customer support through email and live chat. Their support team is known for their prompt and helpful responses, ensuring that users have a seamless experience when using the platform. Additionally, Ahrefs offers a vast library of video tutorials and articles in their learning hub, which cover topics ranging from basic SEO concepts to advanced backlink analysis techniques. The learning hub provides users with extensive resources to enhance their understanding of SEO research and make the most out of Ahrefs’ features.


Choosing between Buzzsumo and Ahrefs ultimately depends on your specific needs and goals. If you prioritize content discovery, social media analytics, and influencer identification, Buzzsumo is the way to go. On the other hand, if you’re more focused on SEO research, backlink analysis, and keyword research, Ahrefs offers a comprehensive suite of tools that can help you improve your website’s search engine visibility.

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Both Buzzsumo Vs Ahrefs have their respective strengths, so it’s essential to evaluate your priorities and requirements carefully. Consider factors such as budget, the size of your business, and your level of expertise in content marketing and SEO. By making an informed decision, you can leverage these tools to enhance your digital marketing efforts and drive meaningful results for your business.

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